Many of the visitors to Napa Valley (and residents, for that matter) are unaware that much of the the area is a protected agricultural preserve. So, with the help of the Jack L. Davies Ag Land Preservation Fund, local businesses, as well as local and county government, signage has been placed in the four corners of the preserve. They each state that drivers are “Now Entering Napa Ag Preserve Est. 1968,” and are intended to spark questions from visitors on this landmark preserve. The expectation is that people will either inquire a search engine or ask a visitor center staff member about the the signs and/or the preserve. At the very least, it acknowledges that the preserve is still here and everybody should know about it.
The Now Entering Napa Ag Preserve signage project took more than a year from concept to execution, with many steps along the way. Thanks to the City of Napa, the Napa County Board of Supervisors, the Napa County Farm Bureau, Frediani Vineyards, Joseph Cellars, Jack Neal & Son Vineyard Management, and Balzac Communications for assisting with the project.
Over the past year, the above group and more have been working to elevate awareness of the Napa County Agricultural Preserve. Activities have included media outreach, this website, an exhibit at the Napa Valley Museum in Yountville, a kiosk along the Napa Valley Vine Trail, and the Now Entering Napa Ag Preserve signage.